Woolworths hit with largest SPAM infringement to date
By Cameron Abbott and Keely O’Dowd
Woolworths recently paid a $1 million infringement notice and agreed to a court-enforceable undertaking with the Australian Communications and Media Authority (ACMA) in response to breaches of Australian Spam laws.
ACMA announced Woolworths had breached the Spam Act 2003 (Cth) (SPAM Act) more than five million times when it sent marketing emails to consumers after they had previously unsubscribed to Woolworths’ messages. ACMA’s investigation into Woolworths’ compliance with the SPAM Act revealed Woolworths’ systems, processes and practices were inadequate to comply with the Spam laws.
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