Tag:consumer privacy

By Cameron Abbott, Max Evans and Florence Fermanis

Google is aiming to eliminate all third party cookies by 2020, according to a recent article by ABC Science.

‘Cookies’ have gained a somewhat infamous reputation beyond their sweet moniker. Third party cookies particularly are created by a party that is different to the website you are using, and are designed to help market a certain good to you as you surf across the web. Think of a pair of trousers you viewed once that now pop up in different advertisements across different websites. These are the sort of cookies Google wants to ban.

This comes amidst increasing demand by consumers for better privacy protection, according to Justin Schuh, Google’s director of Chrome Engineering.