Privacy Awareness Week (Personal Data): technology suspicion – consumer concerns surrounding voice and digital assistants
By Cameron Abbott, Rob Pulham, Michelle Aggromito, Max Evans and Rebecca Gill
Protecting personal data is a fundamental aspect of any privacy regime. As we become more technological advanced, organisations are finding innovative ways to interact with consumers through more intuitive communication channels, such as voice recognition via digital assistants. But not everyone trusts such technology, as Microsoft’s April 2019 report on voice assistants and conversational artificial intelligence has found.
The report found that 41% of voice assistant users were concerned about trust, privacy and passive listening. Other interesting findings of the report include:
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